When an account has a good click-through rate and no revenue, the problem is almost never the targeting. It is the promise-to-page mismatch.
The ad promises one specific thing; the landing page is a generic homepage. The visitor has to hunt for what they were promised, and most will not.
The second leak is response time. A lead form filled at 9pm and called at 2pm the next day is a cold lead. Automated WhatsApp acknowledgement within seconds changes conversion dramatically.
Third: creative fatigue. The same three images running for eight weeks stop working, and the algorithm quietly raises your cost per result rather than telling you.
Fix the page, fix the follow-up, refresh the creative on a schedule. Those three moves usually beat any amount of audience tinkering.
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